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@Rachel_Thorn well, when twenty years ago we were all installing Linux, which was free and open source and etc., and Microsoft was trying to destroy it and Linus (the author of Linux) said something like “I’m not trying to destroy Microsoft that’ll be a totally unintended side effect”. But today Microsoft and Amazon make a ton of money selling Linux cloud services to companies. The lesson I learned from this is, people will find a way to monetize even the most unmonetizeable-seeming of things.

(Another example is Buddhism → mindfulness apps.)