On the first part, it seems like two embedded questions: would they and should they? Looking around at consumer capitalist culture, the “should” is a much more important question. Just because products / services exist and we take them for granted doesn’t mean they serve our fundamental needs or do so in sustainable and equitable ways (and most of advertising seems designed to discourage us from asking these critical questions).
On the second, sure let’s do that. But more broadly, let’s build alternatives to the commercial-financial paradigm that seeks to measure everything by money alone and assumes that transaction is the only mechanism for co-creating and transferring value. The obsession with finance makes wonder what medicine would be like if doctors only cared about and worked on blood.