@hermeticvm @mmasnick.bsky.social the framing of your question gives away both your bias and your ignorance. Let me reframe i accurately:
Why should a group of advertisers agree on a set of best practices they can send to companies, saying "this is what it will take to make us feel comfortable seeing our brands advertised on your site"?
Because that's what happened. Not the conspiracy-laden nonsense you just said.