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<blockquote style="position: relative; padding-left: 55px;"><section><a href="https://mas.to/users/anna_lillith/statuses/112911408436176539">anna_lillith 🇺🇦🌱🐖 (anna_lillith@mas.to)'s status on Tuesday, 06-Aug-2024 07:46:23 JST</a><a href="https://mas.to/@anna_lillith" title="anna_lillith@mas.to"><img src="https://gnusocial.jp/avatar/97925-48-20240809141240.webp" width="48" height="48" alt="anna_lillith 🇺🇦🌱🐖" style="position: absolute; left: 0; top: 0;">anna_lillith 🇺🇦🌱🐖</a></section><article><p>INSIDE BIG BEEF'S CLIMATE MESSAGING MACHINE: CONFUSE, DEFEND AND DOWNPLAY </p><p>Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war</p><p>By Joe Fassler</p><p>The industry is trying to convince everyone … that dietary change has no role in climate strategy.</p><p>The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success: </p><p>1/</p></article><footer><a rel="bookmark" href="https://gnusocial.jp/conversation/3480601#notice-6840073">In conversation</a><time datetime="2024-08-06T07:46:23+09:00" title="Tuesday, 06-Aug-2024 07:46:23 JST">about 3 months ago</time> <span>from <span><a href="https://mas.to/@anna_lillith/112911408436176539" rel="external" title="Sent from mas.to via ActivityPub">mas.to</a></span></span><a href="https://mas.to/@anna_lillith/112911408436176539">permalink</a><h4>Attachments</h4><ol><li><label><a rel="external" href="https://gnusocial.jp/attachment/3005912">Untitled attachment</a></label><br><a href="https://media.mas.to/media_attachments/files/112/911/408/343/240/066/original/03f0b64363fa3f1a.jpg" rel="external">https://media.mas.to/media_attachments/files/112/911/408/343/240/066/original/03f0b64363fa3f1a.jpg</a></li></ol></footer></blockquote>

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anna_lillith 🇺🇦🌱🐖 (anna_lillith@mas.to)'s status on Tuesday, 06-Aug-2024 07:46:23 JST anna_lillith 🇺🇦🌱🐖
INSIDE BIG BEEF'S CLIMATE MESSAGING MACHINE: CONFUSE, DEFEND AND DOWNPLAY
Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war
By Joe Fassler
The industry is trying to convince everyone … that dietary change has no role in climate strategy.
The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success:
1/
In conversationabout 3 months ago from mas.topermalink
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