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   anna_lillith 🇺🇦🌱🐖 (anna_lillith@mas.to)'s status on Tuesday, 06-Aug-2024 07:46:23 JST anna_lillith 🇺🇦🌱🐖

   INSIDE BIG BEEF'S CLIMATE MESSAGING MACHINE: CONFUSE, DEFEND AND DOWNPLAY

   Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war

   By Joe Fassler

   The industry is trying to convince everyone … that dietary change has no role in climate strategy.

   The US beef industry is creating an army of influencers and citizen activists to help amplify a message that will be key to its future success:

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