@lxo But that's exactly my point, "free" changes meaning based on context, so when paired with "software" it sounds like "beer". People don't know what "libre" means, so instead of making an assumption, they'll ask for clarification. Free is associated with freedom in reference to places or practices, such as land or speech, but in reference to products, it's taken as cost, such as beer or real estate. Software is seen as a product, hence the confusion.