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The reason calling MAGA weirdos weird works is Wilhoit's law:
“Conservatism consists of exactly one proposition, to wit: There must be in-groups whom the law protects but does not bind, alongside out-groups whom the law binds but does not protect.”
If you tell them they're the out-group their entire worldview collapses and they imagine what it would be like if they were on receiving end of habitual cruelty.