@inthehands So much Disney revolves around the theme that family is the most important thing - you all have to look out after each other, and heck that even defines who you are. The hero's a hero because they're a princess or a great explorer or important lion or whatever and maybe their stepfamily is awful but their biological family is good so they're inherently good.
I think this message is harmful! Real people are _not_ automatically good (or bad) because their parents were good (or bad), and people outside your family are important too!
If your market is families constantly saying "family is the most important" is just savvy business I guess.