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@inthehands very true.

I think I did figure it out.

This feels right, the phrasing is getting simpler in my head by the minute, and it’s actually integrating everything we do and every other value prop we’ve tried into one idea.

And the bonus is I’m now realizing
this is exactly how our clients and prospects have described us for months. They just never got a phrasing that made it click for me before.