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@jwz It's interesting, to me, that Ars says:

> Nike's tech inexperience played a role, as the company's testing reportedly didn't fully consider all the different phone models in use and their varying Bluetooth capabilities.

Which is BS, as Nike's been making apps since at least 2006:

https://en.wikipedia.org/wiki/Nike%2BiPod

And Nike said the same thing about the Nike+ app for years.

Having said that, it's always been clear their tech team ran on a shoestring (sorry!) budget and had retention issues.