@vriska yup, and took off right after it became legal for the US government to propagandize its citizens, when the post-WWII ban on propagandizing its citizens was lifted. (Smith-Mundt Modernization Act of 2012)

A lot of this stuff was festering in academia before, then but in 2012 suddenly it was everywhere and had tons of money behind it. The word "Woke" as a political term was not in use before then.