It's extremely hot but flavorless, the chip has the most awful texture and flavor to it. Basically, you're eating something that is just made to be explicitly painful. It has zero taste, a horrible texture profile and what comes next isn't worth it. Swollen lips, washing your hands multiple times over because it's so hot your lacrimal response is going off and you can't see, every breath you take feels like inhaling needles, and it destroys your stomach and causes everything therein to turn into a foul liquid. It takes days to filter out.