It's quite frustrating that the first letter of the brand name is cut off, but not enough to actually look it up, so I'm just sat here in my head going.....Bortons, Cortons, Dortons, Fortons, Gortons....Gortons ALIVE! I wonder if Brian Blessed ever promoted the sale of fish - I wonder if there are any Brian Blessed fish puns.....Bream Blessed?.....
Anyway - welcome to my brain.