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Preemptive subtwit.

Let's say you run a nonprofit animal shelter. And for some reason, some people feel you should be seeing hockey-stick growth, but the donations aren't covering it.

So you decide to start up a side-line of selling kittens for meat.

Then you will inevitably have someone stroking their chin and saying, 'Yes, yes, but how could they afford to stay open if they weren't selling kitten deli slices?"

Some might say -- maybe you aren't an animal shelter any more. Some might say.