Here's an example of the bait and switch tactics from the survey:
Anyone with eyes can see that black people are disproportionately jailed. Whether they all agree that it's specifically to make money for prisons or not I can't say, there's certainly evidence for lots of other reasons, like denying them their right to vote or even just "to keep them down" (the general supposition of the study).
It's the second part that tries to make the obvious conclusion seem "crazy".