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I think twitter and tik-tok being big centralized platforms have perpetuated this bandwagon culture of people who will post about/interact with a fandom without actually engaging in the media the fandom is based on.

Ppl will say it's mean to shit on ppl who wear shirts from bands they've never listened to, but it's getting to the point where you have ppl saying their persona fans despite only ever reading the wiki and being a joker main in Smash.

I'm starting to see these "parallel fandoms" where you have "fans" who enjoy the art, fanfics, and memes of a media rather than the canon media itself.

And it's all because an algorithm pushes the current Thing Of The Now to everyone regardless of any previous interest. You then have random content creators who just shoe-horn in the current thing for views while the hype is fresh and this all gives a false impression of the thing their posting about.