The prevailing narrative about open source and distributed social media not "taking off" is at least partly because they are hard to understand and lack UX. Meanwhile we lament the loss of "the old web" (geocitites, blogs etc). Was the old web easy to understand? Is it still there, overshadowed by more approachable and approached corporate social media? Would it even be possible to have an approachable web by the people for the people? Is that mainly a people problem or a technology problem?