@map One of the talks I did about a decade ago was titled “Easy Beats Open.” I was speaking at a FLOSS event so it was a little more incendiary than it needed to be, but I think the core premise has borne out: “easy” isn’t just about aesthetics or fewer options, it’s about the cumulative barriers between a user and the stuff they want/need to do. Although it’s not in everyone’s way, non-oss licenses can be one of those barriers.
“Easy” is a kind of open-ness, and “open” is one kind of easy.