[The video works much better backwards.]
I side with those who think the video shows how much #Apple is out of touch and out of tune with its customers. It screams the very *opposite* of the 1984 ad. Now, Apple is saying give up your differences, forget the tools you love to use to create, forget the rich variety of thousands of years of human cultures. Like a giant boot pressing of the neck of humanity, it says, Surrender to Apple: Use our product, or die.
Fuck that, Apple.