This goes even as far as literary forms themselves, fiction and non-fiction. Tim Parks was remarking that novelists in 'minority' languages nowadays tend to adopt a style that will make them translatable into English more easily, at a loss of the richness of their native language. But the dollars are in the vast market of English readers. Same applies to philosophy and social sciences, sadly (although the French and the Germans valiantly resist, in their own ways, building on their traditions).