@gerrit @TheJen @elmine sadly, it's increasingly only the elderly who use Facebook, so assuming it to be a generally accessible website that anyone can or will access is something of an own goal.
The more specific problem is the Facebook presents what you're getting as a business website open to anyone on the web, when in fact only Facebook subscribers get to view all your content unimpeded.
I'm currently looking for a new tattooist, and it's a real challenge between Fb and Insta.