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@emilygorcenski That’s true. It shows that they were organised ahead of time when it came out. They’d briefed sympathetic and influential people, and made sure that critics were spending the whole day reading the damn thing while they were giving interviews.

In fact, I think the fact that the earliest criticisms were based off of an easily refuted, leaked press briefing really hurt us.

We should be doing the same - organise off the platform, and channel it through Twitter.