Another example is, Meta's “metaverse”. LOL, that's not new at all. Meta's metaverse is nothing compared to what we've achieved with #VRML in the late 90s to early 00s. VRML-based worlds were also the birthplace of the so-called #gamevertising which became a buzz word in, guess when? Mid to late 2010s!
Gamevertising worked well for VRML worlds. But the mid-late 2010s version, nothing came out of it. Just like how nothing came out of Meta's “metaverse”, but VRML worlds were a thing and better.