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@darnell Many years ago, I worked for a paywalled news site.

One day, I straight up asked the person responsible why they didn't offer an ad-free option to subscribers.

The answer was because the people who are willing to pay $10 a month are *precisely* the people who advertisers are most interested in, because they've shown they're willing to pay for premium services.

I mean, if you're an ad buyer, do you want your ads going to the lady who's willing to pay $10 a month for the premium version? Or the guy who will put up with or ignore the ads so he doesn't have to pay?

That's not to defend Meta.

But, playing devil's advocate, that is the commercial reality they're dealing with.