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I know that most people's first pithy thought is "they think they can build it themselves". But I don't buy it. Most software develops know how hard it is to build solutions that actually feel polished and usable. Our laptops are literally graveyards of projects that never get completed.

What I'm saying that if anybody in the world understands why good software is worth paying real money, it should be us. But that's often not the case. Why?