theres a long going argument in wrestling fandom that theres a ceiling for wrestling in terms of how many tv shows there can be, specifically how many wrestling companies can have their own tv shows going on.
to try and get across whats happening, imagine if there was only Big Brother, and that everyone who watched it was convinced that really theres only enough interest in reality tv to support one reality tv show.
Wrestling is a soap opera, or a reality tv show, or queer drag barely dressed people getting sweaty and fighting in a roleplay like way. There isnt really a ceiling on that as a medium, its just that for two and a half decades theres only been Big Brother.