The Brides of March is an annual event that takes place in San Francisco, California, US and other cities around March 15. Started by the Cacophony Society, the event's name is a pun on the term Ides of March, and is a parody of weddings in western culture. The event, which began in 1999, is part pub crawl and part street theater. while wearing a thrift store wedding dress.
History
Michele Michele got the idea while looking at used wedding dresses at a thrift store in 1999:I saw a rack of used wedding dresses and realized how often the dream of an ideal marriage had failed and how so much of this dream has been fabricated in order to fuel the ever-increasing consumption of new products. I thought it would be funny to take the primary symbol of this sacred institution and twist it around, much like what the Cacophony Society did with the Santa Rampage. This is classic Situationist ‘Detournament’, the hijacking of a message.
Brides of any gender are encouraged to participate, but the wearing of traditional white wedding dresses or something resembling them, preferably obtained...
Lisa Vogt
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