@shibao @nik @amy industry trends are generally people following gartner magic quadrants as if they were crystal balls. i pay zero attention to them.

your goal is to support the business, not play evangelist. if the industry trend is to go to the cloud, you have to evaluate that against your needs before committing. if more people understood that, the cloud probably wouldn't be the cash cow it is, as the same people calling the cloud a game changer are the same people selling it.