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A few years later, the impact I and others wrote about Apple’s ATT has come to pass. The biggest losers have been niche mobile games and D2C e-commerce players who’ve lost targeted advertising.

Big players like Google & Meta have adapted while smaller players like Snap & Twitter haven’t. As with almost all regulation, the incumbents have the resources to adapt while its the smaller players who drown in the sea of red tape and constraints.

https://stratechery.com/2024/an-interview-with-eric-seufert-about-meta-at-the-top/#attmediocre