@BlackAzizAnansi My theory? They've always done this. Not only that. But they've always done this around this time. It's only a theory...a game..theo...but yeah. I would imagine if some data miner were to look into it.
They'd find that either companies do this regularly after christmas. Whenever a democratic president is in office. Or because another ceo at another company did it. On some monkey see, monkey do shit.
The difference being that this time we noticed. Or rather more people noticed. Probably gravitated to after christmas too. Because there were way too many christmas movies using that in their scripts and people started noticing more. lol