Futurist Jim CarrollDaily Inspiration: "If you keep chasing the same old business model, you’ll never find the magic in the new one!" - Futurist Jim Carroll
I had a post the other day over on a LinkedIn group that has drawn quite a bit of interest; at the moment I write this, it's approaching 24,000 views. That's pretty significant.
My post was to the 'Skift Meetings Event Professionals Community" - essentially, it's a community where the folks who organize the world of corporate, association, trade shows, conferences, and conventions hang out, seeking tips, sharing ideas, and offering up answers to questions posed by others. It's a pretty active group, drawing interest from around the world from meeting planners, trade show experts, speakers bureaus, speakers, staging and AV companies, and more.
My post - reproduced in its entirety below - had to do with something that has been very much on my mind as of late - and that is that this industry is changing in a significant way. There is a pretty significant shift in spending, a change in the individuals responsible for organizing an event, as well as the speed and purpose for which these events are being pulled together. Opportunity is to be found by aligning to and adapting to this trend, instead of simply staying focused on the old business model that has been in place for many years.
My post was trying to get across the scope and urgency of this change, knowing that many event professionals might still be stuck in the old way of doing things, and might not be seeing the real opportunities in this fast-emerging and growing market.
But I know I am - it's become very much the core of my business, with this photo in front of my stage for my event last week in Dublin. Old business models change. New ones emerge. You must always keep chasing the new one - because opportunity is at the end of the rainbow of initiative.
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