@msw Oh Amazon could easily (relative term, being used here in the context of a trillion-dollar company) make that work without running afoul of any data protection legislation – we both know the reason we have the (woefully inadequate) legislation we have is to limit corporate surveillance/profiling efforts and tackle the power imbalance between people and multi-billion and trillion-dollar corporations, not to frustrate the meeting of people’s needs. But, hey, it’s a topsy-turvy world.