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@liztai@hachyderm.io I think it's partly timing, partly internet hype machine making it much easier for everyone to get into it at once

the timing was good. 2019. Guess what happened in 2020? It coincides with the donghua, and the novel translation (one version of it or several, I forgot) was also complete. There were marketing for the donghua, cdrama, etc.

So, for many, it's their gateway cdrama, and that can be a very special experience