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@clacke Sounds good, certainly the right direction. But keep in mind that price *always* is part of the equation.

No point in having a perfect service which is too expensive for customers.

Especially important to keep in mind how much of your customers income your service gobbles up. You might think customers don’t do the math, and you may be right, for a while, but you are competing for a share of that income not only with direct competitors, but with things like food and shelter.