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@inthehands i think the abstract, macro, idea is that companies must treat their clients well (trust as a condition for staying in business). But we know that at the micro level this is breached all the time. Surveillance capitalism did not invent greed, just the next level of it.

For-profit search business models where clients pay directly should minimally be heavily regulated and monitored, like any entity that has access to such vast amounts of user data.