@inthehands i suspect that just like mozilla and any other niche operator facing the concentration of power and money in bigtech they dont have many options. Money is scarce for wannabee disruptors of the worst cartel in history, existentially scarce.
Not excusing any choices, just pondering the conditions under which they are made.
Imho we are now in a phase where only search-as-public-good can change the status quo. Essentially only governments/states can kill the monster they created.