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@Jackiemauro I'm still experimenting with it.

Currently, the only effect is has is to add a small warning icon like this https://mastodon.nzoss.nz/@rimu/111648660649299579 when reputation becomes < 0. At < -10 there are two warning icons. What people do with that information remains to be seen.

Reputation is the sum of all the up-votes they get, minus all the down-votes. That is the main factor. I doubt gif reactions will be a big influence.

Upvotes in meme communities do not increase reputation.