Society is easier than saying, "The great mythos of ideological thought that's brought about in the vat of cultural, spiritual and moral ideology."
I mean, you are a part of (and influence society) whether you want to believe it or not. Right now you have less influence because the megaphones have been moved back to the few to blast to the masses, but as with the beginning of the printing press and the radio, these megaphones can make their way back to the people.
Just like the Radio and Printing Press, control, marketing and state actors have turned the Internet into a one directional medium devoid of discussion. But these tables do turn eventually. It requires some degree of vigilance. I'm curious what new technology will cause the next big shift.
In the past I've worked on local campaigns, I've gone to city council meetings about things I cared about (I once got up and presented on transportation options in Wellington) .. and once you start going and seeing what others say and present, it helps you make better presentations too. I haven't in a long while though, but it's something anyone can do with some time.
To quote Robert Barnes, "The greatest trick the devil ever pulled was convincing the world he didn't exist. The greatest trick the State even pulled was convincing the people you couldn't resist."