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You know what killed Houseparty? It wasn't a lack of growth. They ran out of cash and couldn't scale. No one wanted to invest anymore because of a phenomenon called Kill Zone.

When the incumbent platform takes on a novel tech from the entrant platform, VC money dries up.

Ecorp didn't find this study and use it. Ecorp *invented* the practice and a university studied it.

https://bfi.uchicago.edu/wp-content/uploads/BFI_WP_202019.pdf