I know this is a strange hypothetical but what if the ad targeting is wrong? What if it identifies you in a totally wrong fashion? I've been getting Spanish-language ads and ads for things in Texas even though there are no Spanish speakers in my home and I am in northeast Ohio literally in a northern border county bordering Canada. https://themarkup.org/privacy/2023/12/12/your-smart-tv-knows-what-youre-watching