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@eniko this is 100% true and I'm sorry I didn't make that distinction in my reply.

What works for an independent artist or small studio is not what applies to someone with 2M YouTube subscribers, and vice versa.

I've also always treated social media as a networking tool; I assume my next job after Google (if/when) will come through places like this and not LinkedIn. So while it's not as immediately pressing, culture and reach are still critical to me.