@racs @c My point is fairly complex, and if you doubt it you can look at my poasting history;

But in short it is that people are not infinitely malleable, and there are things that will cause them to change their behaviors. The bug light boycott was an example of this. The brand has suffered a continuing loss, 6 months later.

The part that between both this and the target trannysuit share is the incongruity that the c-suite have expressed which boils down to a "but it was only 1 thing!"

You have to look at rules for radicals to get an idea of how action works when there is not institutional support. Moralizing your side is a perfectly acceptable result.