Do folks realize how much 70% is?
Do you like ice cream? I like ice cream. "Everyone" likes ice cream!
And yet, only 70% of US folk keep ice cream in their fridge at all times?
People want a ceasefire more than they want to have ice cream available at all times.
If you can ignore 70% of people, you can ignore 80% or 90% of people. So I don't think that this is an awareness problem or a "change hearts and minds" problem.