@Mondobizarrro I love hating it, it’s just so on the face of it absurd. Other people call it braindance which is neat, and a perfectly serviceable descriptive drop-in replacement. I can’t think of anyone who likes the term unironically, or in a way that isn’t grossly indulgent in the screeching abject pretentiousness of it, or just a totally self-unaware way. The endurance of the name is probably attributable to it’s very grossness.