Boing Boing had the good fortune to have attracted a sizable audience before the advent of siloed platforms, and a large portion of them came to the site directly, rather than following us on social media. I knew that, starting a new platform from scratch, I wouldn't have that luxury. My audience would come from social media, and it would be up to me to convert readers into people who followed me on platforms I controlled - where neither they nor I could be held to ransom.
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