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NPR's Twitter accounts had 8.7 million followers, but even six months ago, Musk's enshittification speedrun had drawn down NPR's ability to reach those users to a negligible level. The 8.7 million number was an illusion, a shell game Musk played on publishers like NPR in a bid to get them to buy a five-figure iridium checkmark or even a six-figure titanium one.

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