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All this has the effect of highlighting just how *little* residual value there is on the platform for publishers, and tempts them to bolt for the exits. Six months ago, #NPR lost all patience with Musk's shenanigans, and quit the service. Half a year later, they've revealed how low the switching cost for a major news outlet that leaves Twitter really are: NPR's traffic, post-Twitter, has declined by less than a single percentage point:

https://niemanreports.org/articles/npr-twitter-musk/

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