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Today, Musk continues to squeeze advertisers, publishers and users, and his hamfisted enticements to make up for these depredations are spectacularly bad, and even illegal, like offering advertisers a new kind of ad that isn't associated with any Twitter account, can't be blocked, and is not labeled as an ad:

https://www.wired.com/story/xs-sneaky-new-ads-might-be-illegal/

Of course, Musk has a compulsive bullshitter's contempt for the press, so he has far fewer enticements for them to stay.

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