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Platforms' patience paid off. Their slow ratchets operated so subtly that we barely noticed the squeeze, and when we did, they relaxed the pressure until we were lulled back into complacency. Long cons require a lot of prefrontal cortex, the executive function to exercise patience and restraint.

Which brings me to #ElonMusk, a man who seems to have been born with no prefrontal cortex, who repeatedly and publicly demonstrated that he lacks any restraint, patience or planning.

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