Embed Notice

Twiddling lets platforms play users and business-customers like a fish on a line, giving them slack when they fight, then reeling them in when they tire.

Once Facebook converted a publisher to a commodity supplier to the platform, it reeled the publisher in. First, it deprioritized publishers' posts when they had links back to the publisher's site (under the pretext of policing "#clickbait" and "#MaliciousLinks").

12/